Market Profile Questions
The market profile contains information about the organization and the site(s) where each market is held. The data you collect about market activities and transactions show the impacts that the market organization is having at this location, but without profile data, that impact data can be taken out of context. For example, what if you have a new Tuesday morning location and a longtime Saturday morning location with very different setups, types and number of vendors and products? It would be helpful for the audience for this data to understand the difference. (see the example from VA in the link titled Side-by-side Profile example) On the Metrics platform, we capture that by asking each account holder to add a profile for each market location and day. Even if you are not using the platform, we still recommend that you have these questions filled out for each and share some of it when sharing the impact data
Metrics Selection Exercise
Use this template to choose metrics with your team or your market partners. It is best to limit the number that must be collected by zeroing in on those metrics that can aid a wide set of stakeholders in their need for knowledge about the market’s impact. By finding those partners who can use the data well in high impact situations this season, you can better simplify your collection system.
Use these resources to learn how to navigate the Metrics platform, and find more detailed information on Metrics features, offerings and requirements.
Use these resources to organize and codify your Network Project.