Resources

 You can have data without information. But you can’t have information without data.

Review the resources below to learn how you can use Farmers Market Metrics to achieve your goals and transform your market’s data into powerful information. 

Data Collection Methods 
The Farmers Market Metrics system contains a variety of methods for data collection, including the Market Day Report, the SNAP Eligible Goods Checklist; Vendor Profiles, Vendor Sales, the Visitor Count, Visitor Surveys, and Market Profile Data. Explore below for full instructions on how to administer each data collection method. Understanding the requirements of each method will allow you to create a data collection plan that meets your goals and capacity.

Market Day Report

Click Here to Download the Market Day Report How-To Resource

Click Here to Download the Offline Market Day Report Collection Form

 

SNAP Eligible Goods
Click Here to Download the SNAP Eligible Goods “How To” Resource 

Click Here to Download the SNAP Eligible Good Checklist

Vendor Profile
Click Here to Download the Vendor Profile How-To Resource

Click Here to Download the Vendor Profile Questions 

 

Vendor Sales
Click Here to Download the Vendor Sales- Anonymous How-To Resource

Click Here to Download the Vendor Sales- Reported How-To Resource

Click Here to Download the Vendor Sales Slip Template

Click Here to Download a Template Letter to Vendors

 

Visitor Count
Click Here to Download the Visitor Count How-To Resource

Click Here to Download the Visitor Count Zone Form- This is the individual counter’s form. 

Click Here to Download the Visitor Count Tally SheetThis tracks totals for each hour and for the day. 

Click Here to Download the Visitor Count Testing Methods FormThis allows you to count every 10 minute increment to test how accurate 10 minute and 20 minute counts are compared to the full count. It is not necessary to use this form, only if you want to compare results of counting methods. 

 

Visitor Survey
Click Here to Download the Visitor Survey How-To Resource

Click Here to Download the Offline Visitor Survey  

 

Metrics Charts 
These charts show all of the metrics available in Farmers Market Metrics and associated reporting widgets and data dashboards available in a variety of organizations. Using one or all charts to assist in your data collection process can help you collect the right data to describe your market or organization’s impact.

Metrics Table

Click Here to Download the Metrics Table

Metrics Selection Guide

Click Here to Download the Metrics Selection Guide

Population Impact Table

Click Here to Download the Population Impact Table

Data Collection Plan
Once you’ve identified the metrics most appropriate for your market, you can use this sheet to organize your data collection plan for the season. 

Data Collection Plan Worksheet
Click Here to Download the Data Collection Plan Worksheet 

 

For more evaluation-related resources beyond Farmers Market Metrics, visit FMC’s resource library