Resources

Resources

 You can have data without information. But you can’t have information without data.

Review the resources below to learn how you can use Farmers Market Metrics to achieve your goals and transform your market’s data into powerful information. 

Data Collection Methods 
The Farmers Market Metrics system contains a variety of methods for data collection, including the Market Day Report, the SNAP Eligible Goods Checklist; Vendor Profiles, Vendor Sales, the Visitor Count, Visitor Surveys, and Market Profile Data. Explore below for full instructions on how to administer each data collection method. Understanding the requirements of each method will allow you to create a data collection plan that meets your goals and capacity.

Market Day Report

Click Here to Download the Market Day Report How-To Resource  

Click Here to Download the Offline Market Day Report Collection Form

 

SNAP Eligible Goods

Click Here to Download the SNAP Eligible Goods “How To” Resource 

Click Here to Download the SNAP Eligible Good Checklist

Vendor Profile

Click Here to Download the Vendor Profile How-To Resource

Click Here to Download the Vendor Profile Questions 

 

Vendor Sales

Click Here to Download the Vendor Sales- Anonymous How-To Resource

Click Here to Download the Vendor Sales- Reported How-To Resource

Click Here to Download the Vendor Sales Slip Template

Click Here to Download a Template Letter to Vendors

 

Visitor Count

Click Here to Download the Visitor Count How-To Resource

Click Here to Download the Visitor Count Zone Form- This is the individual counter’s form. 

Click Here to Download the Visitor Count Tally SheetThis tracks totals for each hour and for the day. 

Click Here to Download the Visitor Count Testing Methods FormThis allows you to count every 10 minute increment to test how accurate 10 minute and 20 minute counts are compared to the full count. It is not necessary to use this form, only if you want to compare results of counting methods. 

 

Visitor Survey

Click Here to Download the Visitor Survey How-To Resource

Click Here to Download the Offline Visitor Survey  

 

Metrics Chart 
This chart shows all of the metrics available in Farmers Market Metrics, which method is used to collect the data, the associated widgets available, and what kind of capital it measures.   

Metrics Chart

 

Data Collection Plan
Once you’ve identified the metrics most appropriate for your market, you can use this sheet to organize your data collection plan for the season. 

Data Collection Plan Worksheet

Click Here to Download the Data Collection Plan Worksheet 

 

For more evaluation-related resources beyond Farmers Market Metrics, visit FMC’s resource library