Operating Organizations 

We know that Farmers Market Operators drive the data collection process. That’s why Metrics is designed with Farmers Market Operators’ needs in mind and created to be used by Market Operators. 

Operating Organizations sign up for Metrics subscriptions.  An Operating Organization is a single market organization operating one or more farmers market(s).

Operating Organizations create market profiles, enter data, and regulate who can view their data. Operating Organizations can also host public, online directories of their farmers market profiles.  

 Cost:  $252 per year for a single Operating Organization.  

An Operating Organization can have up to 10 markets in Farmers Market Metrics. Over +10 market sites, please contact for a price.

Operating Organizations in Metrics have access to all features within the Farmers Market Metrics software, downloadable how-to resources and offline collection forms, this Guide Site’s resources and templates, access to account troubleshooting through the Metrics Help Desk and responsive support, and an open invitation to the Metrics Google Group and to the monthly Metrics Clinics.


 A Network is any entity that wants to facilitate data collection and sharing among a group of farmers markets but does not operate markets themselves. Networks include research partners, program coordinators, municipalities, and farmers market associations.  

As of 2020, networks have the option of contracting FMC to provide any of the following services for their participating Operating Organizations:

-Monthly account monitoring
-Monthly or seasonal spreadsheet analysis
-Annual organizational spreadsheet analysis
-Design of an annual network-level summary report*
-Custom webinar(s)
-Additional 1-to-1 technical assistance to the network in identified areas

If a network does not need that level of functionality for their market partners – that is if they are not planning on aggregating data into a network report or monitoring markets’ data entry –  the network does not need to select these services. In that case, the network will not receive any one-on-one training or added support from FMC but is welcome to utilize any and all free downloadable resources from this Guide site.  

Each participating market organization will receive the support offered to every Operating Organization within Metrics, listed in the Operating Organization pricing section above.

*All data sharing work is dependent on the network having current agreements with their participating markets, including the data each market is willing to share at the network report level.

Step 1: Fill out this Network Interest Form.  An FMC team member will be in touch with you to discuss your plans, goals, and next steps. 

Step 2: Review this Network Services Selection Worksheet for descriptions, rates, and to build your suite of network-level services.

Add Additional Services

Every market has different needs for training and support. Strengthen your project
with the options below, or contact us for a custom engagement.

Add Additional Services when you are purchasing your Metrics subscription through the FMC Store.

Technical Assistance Package - Networks

Ten consulting hours with FMC staff on any of the following topics:

Data Collection 101

Building Network Capacity

Identifying Potential Network Participants

Reporting and Communicating Data

Working with Influencers

Metrics for Grant Proposals

Assistance with Grant Analysis

$300 for 10 hours

Technical Assistance Package - Markets

Ten consulting hours with FMC staff on any of the following topics:

Data Collection 101

Reporting and Communicating Data

Working with Influencers

Metrics for Grant Proposals

Assistance with Grant Analysis

$300 for 10 hours

Custom Webinars

Live Webinars with FMC staff, tailored to the goals of your Network or Operating Organization.

$250 per webinar

Tableau Integration

Operating Organizations who want Tableau’s powerful data visualizations can add it on. Access five standard reporting dashboards, and work with FMC staff to create two custom options specific to your goals.

$700 annually

Ready to Go? Start Making Your Data Work for You!

Not yet an FMC member? Become one today and add your Metrics Subscription at the same time.

Already an FMC member? Head to the Metrics Store to add your subscription and add ons!

Ready to get Metrics for the Farmers Markets in your Network Organization? You’re just a click away!