Vendor Profile

 A single farmers market vendor. Metrics does not require vendor-level data to be collected in order to issue market-level Metrics reports. Instead, markets can enter aggregated data for each market day.

Vendors create profiles made up of 11  simple demographic questions* that can be managed either by the vendor or by the market Operating Organization. Once created, Vendor profiles can be shared with multiple markets. Any market-specific vendor data that is collected by an operating organization such as sales data for that market will not shared with any other market organization in Metrics.

Vendor accounts are free in Metrics

* Profiles contain data such as acres in production, business owners information (i.e.veterans, under 35, female), sustainable practices etc. The data collected aligns with the data that the USDA gathers to analyze farmers.


Operating Organization

A single market organization operating farmers markets.

Operating Organizations create market profiles, enter data, and regulate who can view their data. Operating Organizations can also host public, online directories of their farmers market profiles.  

 $252 per year for up to 10 market sites within a single organization.  Over +10 market sites, please contact for a price.

All Operating Organizations in Metrics have access to this Guide site’s resources which includes up to date survey questions, tips for building a data collection project, all templates, recordings of past webinars, priority registration to upcoming Metrics webinars, 24/7 access to account troubleshooting through the Metrics Help Desk, and an open invitation to the Metrics Group and to the monthly Clinic calls.



 A Network is any entity that wants to facilitate data collection and sharing among a group of farmers markets but does not operate markets themselves. Networks include research partners, program coordinators, municipalities, and farmers market associations.  

As of 2020, the optional network fee of $1200.00 contracts FMC to:
 • monitor the data entry of a network’s participating market organizations on a monthly basis for one year,
• enlists FMC to download data monthly from those participating market organizations to then share with the network. 
• FMC design of an annual network-level Summary report.*
Each network should also peruse the added components below to see if any of those will offer the added TA they require from FMC.
If a network doesn’t need that level of functionality for their market partners – that is if they are not planning on aggregating data into a network report or monitoring markets data entry, or are planning on providing that support on their own  –   the network does not need to pay the $1200.00 fee. In that case, each participating market organization will receive the support offered to every Operating Organization within Metrics listed on the pricing page. The network will not receive any one-on-one training or added support from FMC but is welcome to utilize any and all free downloadable resources from this Guide site.

*All data sharing work is dependent on the network having current agreements with their participating markets, including the data each market is willing to share at the network report level.

Network Level Support
As of August of 2019, any new network will need to fill out a Network Interest Form in order to discuss a project in Metrics. Once the form is completed, Metrics staff will be in touch to discuss the components for that network contract.

Add Additional Services

Every market has different needs for training and support. Strengthen your project
with the options below, or contact us for a custom engagement.

Add Additional Services when you are purchasing your Metrics subscription through the FMC Store.

Technical Assistance Package - Networks

Ten consulting hours with FMC staff on any of the following topics:

Data Collection 101

Building Network Capacity

Identifying Potential Network Participants

Reporting and Communicating Data

Working with Influencers

Metrics for Grant Proposals

Assistance with Grant Analysis

$300 for 10 hours

Technical Assistance Package - Markets

Ten consulting hours with FMC staff on any of the following topics:

Data Collection 101

Reporting and Communicating Data

Working with Influencers

Metrics for Grant Proposals

Assistance with Grant Analysis

$300 for 10 hours

Custom Webinars

Live Webinars with FMC staff, tailored to the goals of your Network or Operating Organization.

$250 per webinar

Tableau Integration

Operating Organizations who want Tableau’s powerful data visualizations can add it on. Access five standard reporting dashboards, and work with FMC staff to create two custom options specific to your goals.

$700 annually

Ready to Go? Start Making Your Data Work for You!

Not yet an FMC member? Become one today and add your Metrics Subscription at the same time.

Already an FMC member? Head to the Metrics Store to add your subscription and add ons!

Ready to get Metrics for the Farmers Markets in your Network Organization? You’re just a click away!