Subscription Options:

Choose Your Account Type

Both Operating Organization accounts and Network accounts include access to training guides, templates, and videos, as well as enrollment in monthly Metrics Clinics, where participants can share successes and explore struggles with FMC staff, peer market managers, and industry experts.

Metrics pricing is broken down into modules, ensuring that you only pay for what you need.

Start by choosing the account type that best fits your needs:

Vendor Profile

A single farmers market vendor. 

Vendors create profiles made up of 11 demographic questions that can be managed either by the vendor or by the market Operating Organization. Once created, Vendor profiles can be shared with multiple markets. Individual vendor data is not shared with any other user.


If your market is using Farmspread for their vendor management, the information provided in your vendor application is automatically transferred over to Metrics, and a complete profile is made automatically.

Operating Organization

A single market organization,
operating up to 10 farmers markets. 

Operating Organizations create market profiles, enter data, and regulate which Networks can view their data. Operating Organizations can also host public, online directories of their farmers market profiles. 

 $252 per year

Run more than 10 farmers markets?
Add additional markets for $40 each.


      A Network is any entity that wants to facilitate data collection and sharing among a group of farmers markets, but does not operate markets themselves. Networks include research partners, program coordinators, municipalities, and farmers market associations.  

As of August of 2019, any new network will need to fill out a Network Interest Form in order to discuss a network level project in Metrics. The FMC team will follow up after form submission. The network-level support in Metrics now features market level technical assistance with offline data analysis by FMC staff and does not require a separate network level account. Email to find out more.

For more details about Account Types and their features, visit the Account Types Page!

Add Additional Services

Every market has different needs for training and support. Strengthen your project
with the options below, or contact us for a custom engagement.

Add Additional Services when you are purchasing your Metrics subscription through the FMC Store.

Technical Assistance Package - Networks

Ten consulting hours with FMC staff on any of the following topics:

Data Collection 101

Building Network Capacity

Identifying Potential Network Participants

Reporting and Communicating Data

Working with Influencers

Metrics for Grant Proposals

Assistance with Grant Analysis

$300 for 10 hours

Technical Assistance Package - Markets

Ten consulting hours with FMC staff on any of the following topics:

Data Collection 101

Reporting and Communicating Data

Working with Influencers

Metrics for Grant Proposals

Assistance with Grant Analysis

$300 for 10 hours

Custom Webinars

Live Webinars with FMC staff, tailored to the goals of your Network or Operating Organization.

$250 per webinar

Tableau Integration

Operating Organizations who want Tableau’s powerful data visualizations can add it on. Access five standard reporting dashboards, and work with FMC staff to create two custom options specific to your goals.

$700 annually

Go Further!

We’re always looking to improve our site, and make it easier for everyone to collect useful data. Talk to us about custom development, or streamline your data collection even further with vendor application software!

Vendor Management Integration

For FMC has partnered with Farmspread to integrate our metrics collection and reporting tool with their vendor management system. Through Farmspread, you can accept vendor applications and fees, create interactive market maps, assign stalls, and so much more! Vendor data collected through the vendor application process can then be automatically shared to your Metrics account. How easy is that?

FMC members receive a 15% discount on Farmspread.
Learn more at

Custom Development

Want to add features to the Farmers Market Metrics platform to serve your unique program goals? We love to collaborate on new initiatives.

Please contact us to discuss options and pricing at

Ready to Go? Start Making Your Data Work for You!

Not yet an FMC member? Become one today and add your Metrics Subscription at the same time.

Already an FMC member? Head to the Metrics Store to add your subscription and add ons!

Ready to get Metrics for the Farmers Markets in your Network Organization? You’re just a click away!