Metrics in Action
Virginia Farmers Market Association (VAFMA)
VIRGINIA -Mary Delicate of the Virginia Farmers Market Association recorded this 10 min. webinar of helpful tips for effectively sharing data collected with Metrics. Topics include creating a social media schedule, tagging stakeholders in your posts, sharing data with vendors, and more.
This work was done in partnership with FMC during a 3 year FMPP grant titled: “Strengthening the Farmers Market Customer Base through Data-Driven Messaging Campaigns at Local, State, and National Levels.”
Charlottesville City Market
“The fact that we bring an average of 4,000-5,000 people to the area is astounding in a city with a population of just under 50,000.”
Visitor attendance was shared with and favorably received by the Director of Parks & Recreation, Economic Development, the City Manager’s office, and market vendors at their 2018 Annual Meeting.
Kalamazoo Farmers Market
From KFM manager Gaby Gerken: “We took all our data from the metrics portal and had our designers create a brochure that matches with our branding. We will be giving copies to Vendors at our meeting this Spring, which will hopefully make them more trusting of the data collection we are doing. We also hope to use this information in the future for grants and fundraising for the Market Master Plan, as well as pieces for social media promotion in 2019. “
Williamsburg Farmers Market
Countryside Farmers Market
Hampton Blvd. Farmers Market
Mississippi Farmers Market
Ruston Farmers Market
In 2018, FMC tabled at the Slow Food Nations event in Denver. Attendees were encouraged to select the single metrics that they would most like their favorite market to collect and share with the community.
Print and laminate the Metrics graphics to leave scattered on a table at an outreach event or at the Welcome Booth. This activity helps markets to better understand what vendors, shoppers, and partners want to know. Give it a try!
Metrics Poster Contest Winners
Each year, FMC hosts the National Farmers Market Poster Contest, sponsored by Farm Aid. Hundreds of farmers markets submit their beautiful marketing posters to our judges in hopes of winning bragging rights and prizes. In 2018, we added a Metrics category to honor the market that best offered Metrics-style data on an appealing and educational poster. Check out the 2018 winning poster from Hood River Farmers Market.