Getting Started with FM Metrics is Easy

Just four steps will help you figure out what you need, build a strategy for success, and start implementing a better data management solution.

Determine Your Needs

Just click which statement describes your situation with data management!

Clarify your Goals

Our easy downloadable worksheets make determining your market’s data goals a breeze!

Plan your season

We provide easy templates to plan and prepare for your trasistion into Metrics at your market.

Register for your Metrics Subscription

Sign up to log into Farmers Market Mertics and get started on your journey to making data collection, analysis, and reporting easy and fun!

The Challenge

Market Managers already wrangle lots of data from day to day. Why isn’t there a solution that streamlines a managers’ administrative operations, and also translates that data into meaningful information that managers can use to support and grow their markets?

The Solution

We know that markets have limited resources and time, so Metrics was built around the way markets operate. Combining daily market operations with data management and automated analysis empowers market managers to speak confidently about the impacts of their market, all while saving time on market operations.

We know that even though markets have a lot in common, they also have vastly different needs when it comes to data collection.

The size of your market, the capacity of your staff, or just your familiarity with data collection and analysis can influence the type of resources you need. 

That’s why Farmers Market Metrics offers three different approaches to data collection. 

Start here to determine which level best suits your needs.

I want some general guidance to learn about data collection.

All FMC members have access to the following resources:

  • Market Profiles – Create a market profile to have an automatically generated market Directory for use in your website or social media. See an example here: (insert sample link)
  • Access to Metrics data collection training site – Our data collection training site is filled with guidance on how to prepare, collect, and analyze data collection. Each data collection method also contains a paper template customizable to your needs.
  • Recorded webinars – Monthly Data Clinic calls are recorded and available for review at your convenience. Learn from market leaders on a specific data collection technique, or hear from other market managers on their data collection struggles and triumphs.

I want a place to store, analyze and report on my data collection.

Start with FM Metrics Market Access. This level includes:

  • Market Profiles
  • Access to Metrics data collection training site
  • Recorded webinars
  • Access to Metrics Online Data Collection and Reporting – Upgrade your data collection game by using our online website to store your data collection. Every data point you enter returns market-level information about your ecological, social, and economic impacts, to be used through one-click sharing to social media, or in aggregate as reports to funders and other audiences. Check out samples of these reports here.
  • Access to one-on-one FMC support  – Email the metrics team to schedule one on one support with your data collection plan, rollout and analysis at any point.  

Want to include a fully integrated vendor management system? – FMC has partnered with Farmspread to allow all vendor application and market data to be automatically transferred from Farmspread to Metrics. Collect all required data in one place, at one time—we’ll do the rest.

I want to monitor the data collection of many markets in a region or state.

You should start with FM Metrics Network Access, which allows larger organizations to have view-only access to markets that subscribe to their Network. These accounts are for state associations or non-profits working with a specific group of markets, focused on tracking and reporting on specific project goals.

The markets you work with have full FM Metrics Access, including:

  • Market Profiles
  • Access to Metrics data collection training site
  • Recorded webinars
  • Access to Metrics Data Storage
  • Access to Automated Market Impact Report
  • Access to one an one FMC support

Want to include a fully integrated vendor management system? – FMC has partnered with Farmspread to allow all vendor application and market data to be automatically transferred from Farmspread to Metrics. Collect all required data in one place, at one time—we’ll do the rest.

Clarify the goal of your data collection:

I have specific audiences that I want to engage

Classifying audiences as who to actively engage, who to keep informed, and who to satisfied, and who to monitor goes a long way in determining what kind of data you should collect.

I have specific data points that are required to track for a project or funder

Take a look at our full list of data points within Farmers Market Metrics.

I'm totally new to data collection, and don't know where to start

That’s great, we’re so glad you’re here!
If you haven’t already talked with a member of our Metrics team, fill out this form now.

Plan your data collection season:

Vendor Letter

Preparing your vendors for data collection before the season starts gives you an opportunity to convey the benefits to them, and have them as enthused proponents of the data collection. Use this sample vendor letter to help them understand the importance of data collection, and to ask for their support in this critical work.

Data Collection Plan Worksheet

Data Collection can seem overwhelming without a concise plan. Use this one-pager to create your data collection plan, and keep it in a place where you can review it throughout the season.

Volunteer Request Letter

Volunteers are a critical component to having a successful data collection season. Being able to articulate your needs, why it matters, and how they can be supported by volunteers is a big first step in a successful season.

Metrics Theory and Background History

These documents explain the type of information markets should collect, how to collect in ways that are statistically valid, what you can do with it once collected, and how to communicate it effectively to those interested in your market.

Read through the theory documents, and download the collection resources to prepare your team as soon as possible. We recommend that each project includes a lead person who is not the market manager (such as a board member, a dedicated volunteer or a university student interested in food systems) to oversee the process. That person should answer to the market manager or board and check in regularly about the data collection timeline and strategy. All notes and documents should be kept at the market office or filed as soon as possible to maintain institutional knowledge and history of the project.

Get Registered Already!

Farmers Market Metrics requires a membership with Farmers Market Coalition. 

If you are not yet a Member of Farmers Market Coalition:

If you are a Member of Farmers Market Coalition: