Farmers Market Operators don’t have to do it all alone. 

Make Your Data Count with Farmers Market Metrics.

Manage your data.
 your impact.
Share your market’s story.

Take a look at the Farmers Market Metrics online platform.

Welcome to

Farmers Market Metrics

Farmers Market Metrics (Metrics) is a complete evaluation & data communication system that empowers market operators to tell their market’s story. Streamlined metrics and data collection methods are combined with training resources, and a dynamic data entry website to automate analysis and reporting. 

The scalable and customizable system maximizes the utility of, and builds upon data already collected by market management, while facilitating the communication of market impacts to customers, vendors, funders, and other partners. 

Facilitate data collection and reports for market operators.


Vendors can create profiles and add data directly through their account, or if they prefer, market managers can do it for them.

Operating Organizations

Farmers Market Operating Organizations drive the data collection process. They create farmers market profiles, assign vendors, manage all market-level data, and choose which Networks can have downloads of their data.

Share compelling reports with the click of a button.

Put your data to work with automatically generated reports and graphics. Customize and print a one-page impact report to share with stakeholders, or share individual metric graphics directly to your Facebook and Twitter accounts.

Customize data collection based on your goals and capacity.

Standardized Metrics & Collection Methods

Select metrics that speak to the goals of your market using our market-tested, researcher-approved data collection methods.

Web and Paper-based data collection forms

Streamline data collection by
entering data directly into our mobile-friendly web forms, or use the printable versions.

Guides, Training & Technical Assistance

Create a data collection plan tailored for your market using FMC’s guides and templates. Consult with peer market managers, and industry experts during monthly Metrics Clinics.

Analyze data in real-time to make informed decisions.

View dashboards and tables, and easily export all raw data into .csv files for sharing and further analysis.