“With all the details I manage in the day-to-day operations of my market, I don’t have time to analyze the data I collect, let alone use it for marketing, communications, or fundraising. . .”
Market operators don’t have to do it all alone.
Markets are in demand among stakeholders hoping to spur food sovereignty, civic engagement, and farm and small business development. But market operators don’t have to do it all; if they build a collaborative data system, any partner can help by collecting data, managing that data or helping to analyze it before amplifying it to its audience. That is the goal of Farmers Market Metrics.
“The new survey dashboard is amazing! I love the map.”
Take a look at the Farmers Market Metrics online platform.
Farmers Market Metrics
Farmers Market Metrics (Metrics) is a complete evaluation & data communication system that empowers market operators to tell their market’s story. Streamlined metrics and data collection methods are combined with training resources, and a dynamic data entry website to automate analysis and reporting.
The scalable and customizable system maximizes the utility of, and builds upon data already collected by market management, while facilitating the communication of market impacts to customers, vendors, funders, and research partners.
Facilitate data collection and communication
among three types of users:
Vendors create profiles and report sales directly through their account, or if they prefer, market managers can do it for them.
Farmers Market Operating Organizations drive the data collection process. They create farmers market profiles, assign vendors, manage all market-level data, and choose which Networks can view their data.
Networks include state associations, research institutions, funders, or other stakeholders with an interest in easily tracking and analyzing market-level data.
Share compelling reports with the click of a button.
Put your data to work with automatically generated reports and graphics. Customize and print a one-page impact report to share with stakeholders, or share individual metric graphics directly to your Facebook and Twitter accounts.
Customize data collection based on your goals and capacity.
Standardized Metrics & Collection Methods
Select metrics that speak to the goals of your market using our market-tested, researcher-approved data collection methods.
Web and Paper-based data collection forms
Streamline data collection by
entering data directly into our mobile-friendly web forms, or use the printable versions.
Guides, Training & Technical Assistance
Create a data collection plan tailored for your market using FMC’s guides and templates. Consult with peer market managers, and industry experts during monthly Metrics Clinics.
Analyze data in real-time to make informed decisions.
View dashboards and tables, and easily export all raw data into .csv files for sharing and further analysis.
Network accounts include integration with the business intelligence and analytics software, Tableau.